Marketing Campaigns

Nitty-gritty details wrapped up in a bow: my integrated marketing strategy strives to focus on the high-level picture with attention to strong project managed and team collaboration.

Below are samples of some of my recent campaigns. Marketing results are a combination of quantitative and qualitative data collection, ensuring healthy ROI, dynamic creativity and visionary representation. Most importantly, my campaigns tell a story about the high-priority initiatives of each organization.

SCRIBEAMERICA REBRAND CAMPAIGN 2022 | SCRIBEAMERICA

Nearly 20 years ago, ScribeAmerica set the standard for medical scribe services, introducing solutions that helped providers spend less time behind a computer and more time at the bedside with the patient. As the healthcare industry continues to evolve, with new and growing challenges such as provider burnout, medical staffing shortages and evolving technological demands, ScribeAmerica's work has never mattered more. 

This need for services sparked an update to the ScribeAmerica brand. The rebrand represents the continued innovation of the company - from the first nationwide virtual Telescribe services to AI-enabled voice technology assistants - that help care teams work more efficiently and improve interactions with their patients. 

In addition to a new look and feel, detailed policy guidelines and an updated photography catalogue, ScribeAmerica's previous service lines have been streamlined into in-person, virtual and AI-enabled options to improve the provider experience and craft recruitment and placement for students with healthcare career goals.

The rebrand summary includes an outline of the comprehensive strategy, channels and tactics utilized in promotion of the new face of ScribeAmerica.

Annual Education Conference and Trade Show Marketing Campaign 2021 | California School Boards Association

AEC is CSBA’s premier continuing education program, serving to connect members with colleagues from across the state to discuss relevant and important education topics such as school funding, special education, and distance learning.

While CSBA proceeded through the first half of the year along the standard timeline for presenter and partner proposals, sponsorship opportunities, and eventual attendee registration, priorities shifted once it became clear that meeting in-person in Anaheim would no longer be an option. The pivot from an in-person to a virtual conference was unprecedented and necessitated a new strategy and implementation plan related to delivering the conference. With that came the build out of an entirely new platform, as well as video production for over 50 separate individuals, with an external vendor; and thus a shift in promotional efforts to encourage online registration and attendance.

The result was a total of 2,424 total registrants with 2,200 attendees on the virtual conference platform. The total registrants accounted for 75% of the total of in-person registrants at last year’s conference in San Diego (3,229 total). On the platform itself, there were 20,086 separate sessions and 140,965 page views in total.

Summer session marketing campaign 2019 | California State University, Sacramento

Summer Session offers Sacramento State and visiting students the opportunity to take classes over the summer in order to complete graduation requirements and advance towards degree goals. This awareness campaign introduced a new “Nudge Campaign” to help students and their parents take active steps towards registering for summer classes. Elements of this sub-campaign included a direct mail and digital advertising campaign directed towards Sac State parents and families, as well as a “Wish List” submission form where students could list the classes they wish to see offered during the Summer and Winter intersessions.

Judicial Administration marketing Campaign 2019 | California State University, Sacramento

We developed a new campaign to reach the target audience, emphasizing the benefits of flexible hybrid courses and cohort-based learning. Our objectives were to redesign materials to enhance university brand recognition, increase web traffic, and acquire leads for fall 2019 program application. A partnership with the Judicial Fellowship program at Sacramento State allowed us to gain access to judicial administration offices through the entire state of California. With the benefit of these campus and community partnerships, we pursued direct communication with administrators in the California court system through a variety of channels. The campaign was awarded Gold for Most Improved Marketing Campaign by the UPCEA Professional, Continuing and Online Education Association.

Sacramento Summer session marketing campaign 2018 | California State University, Sacramento

Summer Session offers Sacramento State and visiting students the opportunity to take classes over the summer in order to complete graduation requirements and advance towards degree goals. This awareness campaign included elements of campus partnerships, as well as a community-based chalk art competition. The campaign was awarded Best Overall Marketing Idea by the North American Association of Summer Sessions.

Arts & Letters Marketing Campaign 2018 | California State University, Sacramento

The Bachelor of Arts in Arts and Letters is a brand new degree completion program, designed for students who have stopped-out in good standing from the pursuit of any major within the College of Arts and Letters and Sacramento State. The campaign intended increase awareness of this new program, create a current and consistent look, feel, and tagline for the campaign, focused on creative individuals looking for a career change. The campaign was awarded gold for Best Strategic Recruitment Marketing Plan and silver for Best Online Display Ads by the UPCEA Professional, Continuing and Online Education Association.