Results

My marketing campaigns focus on gaining data that defines the target audience and optimizes return on investment. By confirming strategic tactics and re-defining promotional practices, I develop trust and establish strong relationships with my clients.

Digital Results

• Launched CSBA’s inaugural virtual conference platform by developing content, UX design, training, and promotional plan, resulting in over 2,000 virtual attendees and over 200 vendors.

• Manage e-commerce website and trade show with over 300 vendors and over 3,000 in-person attendees.

• Oversaw digital media advertising campaign with $250,000 budget, leading to 3,900 new enrollees in one year.

• Implemented and managed official crowdfunding platform for Wayne State University, raising funds over $45,000 in one year after launch.

• Partnered with colleagues to launch the university’s inaugural Giving Day, raising funds over $227,000.

Leadership and Supervision

• Editorial manager of Vista Maria News quarterly newsletters and Vista Maria Annual Report

• Supervision of California School Boards Association Annual Education Conference and Trade Show staff (15-20 employees)

• Direct supervisor to Communications Assistant at the College of Continuing Education at California State University, Sacramento